Triumph is well known for thier motorcycles. When given the challenge to interpret one of Intstruments’ mantras, “Truth. Effort. Courage.” we decided it would be a creative way to broaden the appeal of Triumph to women.
STRATEGY: Show women that Triumph Booneville SE motorcycles deliver an unparalleled ergonomic fit.
CONCEPT: You’ll never feel so comfortable standing apart. EXECUTION: 3 print ads + digital installation