Triumph Motorcycles

Triumph is well known for thier motorcycles. When given the challenge to interpret one of Intstruments’ mantras, “Truth. Effort. Courage.” we decided it would be a creative way to broaden the appeal of Triumph to women.

STRATEGY: Show women that Triumph Booneville SE motorcycles deliver an unparalleled ergonomic fit.

CONCEPT: You’ll never feel so comfortable standing apart. EXECUTION: 3 print ads + digital installation





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